High fat, salt and sugar (HFSS) regulations support and solutions
To discuss your needs
From 1 October 2022, HFSS legislation will come into force in part, restricting the in-store location promotion in retail outlets of certain HFSS food and drink products in England and Wales.
The rules banning multibuy deals on foods and drinks and restrictions on free refills for soft drinks detailed in the legislation have now been delayed until October 2025. The additional planned restrictions for banning HFSS being advertised on TV before 9pm and paid-for adverts online will also come into force in October 2025. Read our blog for more information on the current state of play for HFSS restrictions in the UK.
Manufacturers are responsible for identifying which of their products, based on the Department of Health (DoE) nutrient profiling model, are classed as HFSS. Retailers and food service operators are responsible for compliance with the UK government HFSS food legislation in terms of product placement when they sell products to consumers whether branded or own brand.
To avoid excessive curbs on marketing activity, manufacturers and/or brands may need to consider reformulating their products. Yet fat, salt and sugar provide vital sensory and functional characteristics, so achieving non-HFSS status can be a short-lived success if consumers do not buy the revamped product.
How can we help
At Campden BRI, we have an exceptional team of talented scientists, product developers, ingredient specialists, regulatory and sensory experts working hand-in-hand with clients.
To help food business operators prepare for the restrictions, our HFSS guidance and solutions include, but are not limited to:
- Helping you understand the HFSS legislation
- Helping you understand the HFSS scores calculator
- Advice on existing HFSS advertising restrictions
- Reformulation support to reduce levels of fat, sugar and/or salt
- Production of prototypes in our pilot plant facilities
- Shelf-life testing
- Analysis of texture and structure of reformulated products
- Sensory and consumer testing management
Contact our experts today and find out how we can support your HFSS needs.
Key services
Product cost optimisation
Identify the best ways to unlock elusive value in your food and drink products
Bakery product development
Product innovation and reformulation is essential in the highly competitive bakery sector.
Gluten free product development
Assessing the gluten content and gluten-free status of raw materials and products.
Nutrition, diet and health
Nutrition and health has become increasingly important across the entire food supply chain.
Product development training courses
Explore our product development related courses including; New product development and HACCP in new product development
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Where we refer to UKAS Accreditation
The Campden BRI group companies listed below are accredited in accordance with the recognised International Standard ISO17025:2017 by the United Kingdom Accreditation Service (UKAS). The accreditation demonstrates technical competence for a defined scope of methods, specific to each site, as detailed in the schedules of accreditation bearing the testing laboratory number. The schedules may be revised from time to time and reissued by UKAS. The most recent issue of the schedules are available from the UKAS website www.ukas.com. Campden BRI (Chipping Campden) Limited is a UKAS accredited testing laboratory No. 1079