Consumer understanding of nutrition and health claims

Consumer understanding of nutrition and health claims

To discuss your needs

Our consumer science specialists can provide bespoke qualitative research to elicit consumers' understanding, interpretation and believability of health and nutrition claims. In particular, the perceived fit between product, functional ingredient(s) and health benefit. Furthermore, by using implicit technologies such as eye tracking, the effectiveness of on-pack health and nutrition messages can be examined prior to launch, including attention, engagement and intention to purchase.

Key services

Strategic planning

Product cost optimisation

Identify the best ways to unlock elusive value in your food and drink products

Bakery product development

Bakery product development

Product innovation and reformulation is essential in the highly competitive bakery sector.

Gluten free product development

Gluten free product development

Assessing the gluten content and gluten-free status of raw materials and products.

Novel ingredients

Novel ingredients

We can help you look into the potential of novel ingredients.

Nutrition, diet and health

Nutrition, diet and health

Nutrition and health has become increasingly important across the entire food supply chain.

Pet food product development

Pet food product development

All our services are available to support the pet food industry.

Pilot plant facilities

Pilot plant facilities

Food and drink pilot plant facilities, covering over 3000m2.

Labelling and legislation training courses

Explore our labelling and legislation related courses including; An introduction to food law and Food and drink labelling

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Are you getting the most from your Membership?

Watch our membership FAQ videos and find out more about Member Service Account spending, Member Interest Groups, help and advice

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Where we refer to UKAS Accreditation

The Campden BRI group companies listed below are accredited in accordance with the recognised International Standard ISO17025:2017 by the United Kingdom Accreditation Service (UKAS). The accreditation demonstrates technical competence for a defined scope of methods, specific to each site, as detailed in the schedules of accreditation bearing the testing laboratory number. The schedules may be revised from time to time and reissued by UKAS. The most recent issue of the schedules are available from the UKAS website www.ukas.com. Campden BRI (Chipping Campden) Limited is a UKAS accredited testing laboratory No. 1079

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