Substantiating sensory claims

Product differentiation in a crowded market place is difficult to achieve. One way to do it is to make a claim about the performance and/or what consumers think of your product compared to the competition. Sensory claims provide a strong basis by which to promote products and intensify consumer engagement with the product experience.
However, the test design required to substantiate such claims requires careful consideration. For example, it is important to determine at the outset the precise nature of the desired claim. Is it a comparative claim such as 'Our orange juice is preferred to brand X' or is it a noncomparative claim such as 'Our chicken jalfrezi is spicy and delicious'?
Whatever type of claim you want to make, we can work with you to develop, design and conduct tests that can be used to substantiate claims and meet industry standards.

Contact: Amy Warren
+44(0)1386 842082
amy.warren@campdenbri.co.uk