From April 2018 newsletter
Using Sensing brands to aid successful innovation
A brand is a promise to customers. This creates expectations. For the best brands, these expectations are supported and re-enforced by the total sensory experience in the product, packaging, and communications at all points in the customer journey.
Our Sensing brands framework has been specifically designed to help brands create a distinctive and motivating ‘brand sensory signature’. It helps your company to understand and enhance these sensoryemotional connections for a significantly improved brand performance.
Sensing brands is based on four key stages that can be undertaken as discrete steps or as a complete package.
- A sensory brand audit
- Creation of the desired sensory brand signature
- Evaluation of the effectiveness of the sensory signature
- Assessment of the value of the sensory brand signature
If you want to learn how Sensing brands could work for you please get in touch for an exploratory chat.
Contact: Sarah Thomas
+44(0)1386 842254
sarah.thomas@campdenbri.co.uk