Influencing consumer choice

Health-related claims on food product label claims should help consumers make an informed choice when buying food.The European Commission has identified different types of claims: functional, general risk, reduction and those referring to children's development. New member-funded research will provide evidence on how consumers understand health claims and health-related symbols, and how the claims help them make 'healthier' food purchasing choices.The research will also identify meaningful consumerfriendly vocabulary to accompany the required on-pack scientific wording. Research will focus on functional and risk reduction claims and will involve a wide range of adult consumers.

Contact: Sarah Thomas
+44(0)1386 842254
sarah.thomas@campdenbri.co.uk