Product innovation trends

The development of new products and the reformulation of existing ones are vital to the food and drink industry. If you are looking for a fresh approach, we can help. Recently we have supported clients in the development of ideas such as:

• convenient baby food for busy families
• dairy free desserts for those with lactose intolerance
• fortified drinks to help boost vitamins in the diet
• a variety of clean label food and drink products

Emma Hanby, of our Product Innovation team, comments:

"Product innovation will continue to be important in 2012. Key drivers and trends will include:

• convenience
• 'free from' claims
• 'clean label' / 'natural' ingredients
• reducing salt and fat to meet government targets
• functional foods to help with a healthy lifestyle

We have 3500m² of pilot scale processing facilities and a dedicated NPD laboratory. Coupled with these, our storage rooms allow the evaluation of the shelf–life of new products. Our multidisciplinary team of chemists, microbiologists and sensory scientists is a key ingredient in our support for the development of a wide array of food and drink products. And our team of processing experts can help with developing and validating thermal and novel methods to ensure that all products meet the requirements of food and drink safety and quality."

Contact: Emma Hanby
+44(0)1386 842262
emma.hanby@campdenbri.co.uk